Iconic denim meets technical design

Denim that's made to move.

Anti-microbial treatment for maximum odour neutralization.

Triple stitched seams for strength.

Signature Motion Gusset for extended range of motion.

COOLMAX® fibre technology for optimal moisture control.

Find your best fit.

Men's Fit Guide
Free shipping over £99
30 day returns
1 year product warranty

Responsibly Crafted

How our denim is made.

Eco-Made COOLMAX®

Stay cool when it’s warm and warm when it’s cool. Made from 100% post-consumer recycled polyester fibre for all season comfort.

Non-Toxic Dye Methods

The hydro-free dye process not only leaves behind clean and recyclable wastewater without any salt byproducts but also uses 70% fewer chemicals than conventional indigo dyeing methods.

Organic Cotton

Contributing to our cotton mix, organic cotton is grown according to agricultural standards that avoid genetically modified seeds and minimize the use of harmful pesticides and chemical fertilizers.