Get closer to nature before you step outside.

From the Ground Up

COMFORT COMES NATURALLY

From day one, we've chosen plant-based fabrics for natural breathability, softness and moisture absorption.

  • 85% PLANT-BASED FIBRES

    Across our fabric collection, we rely on 85% plant-based fibres. Soft and smooth, with moisture absorption and breathability, you can feel good about looking good.

  • THE FINAL 15%

    Synthetic or plastic fibres currently make up the final 15%. Sourcing a natural alternate that’s easier on the environment, with strength to ensure longevity, is the end goal.

MORE PLANTS, LESS PLASTIC BY

2028

2028

How we think about sustainability.

  • GO NATURAL

    Plant-based fibres are easier on the environment than synthetic-rich alternatives. Our focus on natural materials grew from a preference for fabrics without a sheen. Years in, the preference is now purposeful and we avoid using plastic fibres that shed micro-plastics into the ocean, whenever possible.

  • DO MORE WITH LESS

    We create fabrics that look and feel great, with the strength to perform across activities and occasions. We encourage investing in quality products that aren’t trend-based so you can wear the same pants season after season. We’re not saying they’ll last forever but we are saying they’ll be an essential for years.

  • PRESERVE OUTSIDE

    We get along best with those that share our affinity for fresh air and adventures. We know we need to actively preserve the spaces we explore or they’ll quickly disappear. This belief drives our work with partners across our wholesale, retail and creator channels.